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  <!-- Categoria · IA Agentic Growth -->
  <url><loc>https://www.modestogrowth.com.br/growth-agentico</loc><lastmod>2026-06-30</lastmod><changefreq>monthly</changefreq><priority>0.95</priority></url>
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  <url><loc>https://www.modestogrowth.com.br/guia-stack-mcp</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
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  <!-- Insights / Artigos -->
  <url><loc>https://www.modestogrowth.com.br/insights/agentes-ia-locais-openclaw-growth-privacidade</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/alocacao-dinamica-budget-modelo-mckinsey</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/analise-coorte-metrica-crescimento-real</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/atribuicao-multi-touch-sem-cookies</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/atribuicao-multi-touch-sem-cookies-ebitda</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/cac-payback-indicador-empresas-saudaveis</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/cac-sem-ltv-metrica-de-vaidade</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/capital-efficient-growth-ebitda-brasil-2025</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/cmo-board-linguagem-financeira-cfo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/conectar-verba-marketing-dre-framework-cfo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/cpm-ctr-roas-metricas-vaidade-ebitda</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/data-driven-data-informed-decisoes-marketing</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ebitda-driven-marketing</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/efetividade-eficiencia-marketing-cmos</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/full-funnel-performance-destroi-brand-equity</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/go-to-market-scale-ups-b2b-framework-90-dias</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/growth-loops-vs-funnels-modelo-crescimento</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ia-financas-marketing-cfo-decisao-investimento</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ia-growth-marketing-2025-funciona-hype</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ltv-cac-abaixo-3x-saude-modelo-crescimento</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/marketing-automation-ia-reduz-cac-b2b</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/marketing-longo-prazo-alocacao-budget-crescimento</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/marketing-selic-14-estrategia-custo-capital</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/mckinsey-revisao-marketing-scale-up</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/mql-sql-pipeline-medindo-errado</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/obsidian-segundo-cerebro-consultoria-growth</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/personalizacao-ia-escalar-experiencias-ebitda</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/playbook-escala-apps-brasileiros</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/pricing-alavanca-growth-ltv-sem-aumentar-cac</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/reduzir-churn-30-sem-aumentar-equipe-cs</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/regra-40-sean-ellis-product-market-fit</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/regra-60-40-peter-field-brand-performance-ebitda</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/retencao-antes-aquisicao-principio-reforge</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/retencao-novo-growth-reduzir-churn</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/revenue-marketing-centro-lucro-nao-custo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/share-of-voice-ebitda-correlacao-peter-field</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/squads-growth-falham-12-meses</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/tres-horizontes-crescimento-mckinsey-marketing</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/unit-economics-scale-ups-brasileiras</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Novos artigos SEO Jun/2026 -->
  <url><loc>https://www.modestogrowth.com.br/insights/consultoria-de-growth-quando-contratar-como-escolher</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/growth-transformation-roadmap-90-dias-ceo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/crescimento-sustentavel-vs-blitz-scaling-empresas-brasileiras</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ecommerce-marketing-alavancas-ebitda-positivo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/mcp-marketing-context-protocol-guia-executivo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/conectar-midia-via-mcp-passo-a-passo-tecnico</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ltv-cac-calcular-interpretar-modelo-completo</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/otimizacao-midia-ia-onde-funciona-onde-nao</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/ia-agentica-marketing-como-funciona-arquitetura</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/agencia-com-ia-vs-consultoria-growth-diferenca</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Novos artigos Growth Loops / PMF Jul/2026 -->
  <url><loc>https://www.modestogrowth.com.br/insights/growth-loops-vs-funis-retornos-compostos</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/quatro-categorias-loops-aquisicao-viral-content-paid-sales</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/habit-loops-como-construir-engajamento-retencao</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/product-market-fit-framework-seis-dimensoes</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/pmf-interviews-roteiro-validar-produto-escalar</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.modestogrowth.com.br/insights/growth-model-qualitativo-explicar-board-como-empresa-cresce</loc><lastmod>2026-06-29</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
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